Hilton Worldwide will become the official hotel partner of Live Nation as part of a wide-ranging, five-year commitment, the companies are expected to announce tomorrow. Live Nation previously partnered with Starwood Hotel Group for the last six years, which included a global concert series called "SPG: Hear the Music, See the World" that featured performances from Imagine Dragons, Jamie Cullum, OneRepublic and Gavin Degraw.
As part of the new agreement, Hilton's 42 million HHonors guest-program members will gain access to exclusive hotel events, concerts and experiences through redemption of those points. Paramore will kick off a global series of musical events at Hilton hotels with a concert in New York on Feb. 23. Hilton hotels will also be promoted via Live Nation's digital properties, including LiveNation.com and Ticketmaster.com, with Hilton rooms suggested under "Where to Stay" booking links in each concert's nearest city. Artists who perform at Live Nation venues will be offered reduced rates for Hilton hotels, as will Live Nation executives.
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